Transactional and Informational Keywords in a Nutshell – A Quick Guide

transactional and informational keywords complete guude

Transactional Keywords or Buyer Keywords are the complete opposite of informational keywords

For informational keywords, people are just looking for some information, and this could be anything.

But when people search for a transactional keyword, they are looking to buy something. So they are the potential customers, that are just ready, to make a purchase but looking for some final decision.

You might also find words like best Hosting review as searchers are trying to narrow down their options and so sometimes they’re making a comparison of a final few products or services before they make their final selection. 

These words will differ depending on whether you have a service or a product to sell.

So that’s something to keep in mind too.

What we just discussed is geared more towards actual products.

But if you’re an accountant, for example, no one is going to type in, they want to buy an account, they’re going to hire one.

This terminology is a little bit different depending on what you are offering on your site, what it is that you want visitors to do on your website.

What is going to show that they have the intent to do whatever it is that you want them to do?

Subscribe to your email list, whether that is to purchase a product or click on an affiliate link, etc..

So if you do have a service-based Web site, you might be looking for words such as free consultation or just logs or higher or similar words like that.

So when you hear people talk about qualified or targeted traffic. These are the transactional keywords, that will get you exactly that.

Now you have an idea of transactional keywords, here’s a Step-By-Step guide on how to do a complete Keyword Research.